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To increase the participation and presence of under-represented groups within the cycling space.

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Is a brand like SRAM actually equipped to drive real diversity in cycling — or is the community programme just good optics? Alisha N. Zellner works inside SRAM as a Community Specialist, and she's not just talking the talk: she led their Underrepresented Cyclist Study, founded Bike Ride For Black Lives, and sits on the board of Ride for Racial Justice. In this TWR Conversations episode, Wayne sits down with Alisha to dig into whether big brands can genuinely move the needle on inclusion in cycling — and what that looks like when you're doing the work from the inside. They cover: - Alisha's path from law enforcement and mental health counselling into the cycling industry - What SRAM's Community Partnership Program actually does — and what it doesn't - The Underrepresented Cyclist Study: what the data showed and what SRAM did with it - The difference between corporate DEI as optics versus corporate DEI as transformation - What community cycling organisations like Together We Ride are seeing on the ground in London - What real inclusion in cycling looks like — and who's responsible for making it happen Together We Ride CIC is a community cycling organisation based in London, building connection and belonging through cycling — especially for riders who've been told this sport isn't for them. 🔔 Subscribe for more conversations at the intersection of cycling, community, and identity: [Channel URL] 💬 Got thoughts on this? Drop them in the comments — we want to hear from riders who've felt the gap between brand promises and lived reality. 🔗 Follow Alisha: [https://www.instagram.com/epic_strong/] 🔗 SRAM Community Programme: https://www.sram.com/en/life/culture/community 🔗 Ride for Racial Justice: https://www.rideforracialjustice.org #DiversityInCycling #InclusiveCycling #SRAM #CyclingCommunity #TogetherWeRide #TWRConversations #BlackCyclists #CyclingForEveryone
| TWR Cycling Club
Cycling can connect people across continents. In this conversation, Together We Ride sits down with Mohammad "Hammer" — a British-raised Sierra Leonean cyclist, social entrepreneur, and founder of Keep It FAX — to explore how cycling builds cultural bridges between Sierra Leone and the global diaspora. Mohammad's story spans grassroots education in Sierra Leone, building AFRICAP (a cycling apparel brand celebrating African identity), and supporting the growth of cycling culture through events like the Tour de Lunsar. In this conversation we cover: → Growing up British-raised with Sierra Leonean roots → How Dutch cycling culture changed his perspective → The story behind Keep It FAX and supporting girls' education in Sierra Leone → Creating AFRICAP — African identity in cycling apparel → Tour de Lunsar and the rise of cycling in Sierra Leone → What the diaspora misunderstands about African cycling culture → What cycling gives him that nothing else does This is not just a conversation about sport. It is about movement, identity, community, and what a bicycle can become when it crosses borders. About Together We Ride Together We Ride documents cycling stories that connect people, culture, and community — from local rides to global perspectives. 📍 Subscribe for new conversations every week. Connect with Mohammad Keep It FAX: (https://www.keepitfax.com/) AFRICAP: (https://www.africap-apparel.com/)
Cycling as a Cultural Bridge | Sierra Leone & the Diaspora
A short clip from our live Together We Ride conversation exploring indoor training, community, and what riding “together” really means. Full conversation available on the channel. #Zwift #IndoorCycling #CyclingCommunity #WinterTraining #CyclingCulture #RoadCycling #CyclistLife #TogetherWeRide
Zwift vs real life — is indoor cycling the same as riding outdoors?
Are long steady rides really “junk miles”?
Together We Ride — Live Conversation Episode 1: Winter Miles, Summer Smiles Indoor training plays a huge role in how many of us get through winter. In this first Together We Ride live conversation, we’re reflecting on indoor cycling and Zwift training, and what it actually took to stay consistent through the colder, darker months. This episode focuses on the lived experience of winter training — riding indoors on Zwift, mixing in the occasional outdoor ride when conditions allowed, and finding ways to keep showing up when motivation dipped. Rather than talking about performance or results, the conversation centres on how winter training felt — physically, mentally, and socially. Together We Ride is a space for real conversations about cycling culture and the people who shape it. This live session brings the community together to reflect on indoor training, shared routines, and how riding together — even virtually — can make winter feel less isolating. Whether you train mainly indoors, mix indoor and outdoor riding through winter, or are interested in cycling as community and culture, this conversation is an invitation to listen in and reflect.
Winter Miles - Summer Smiles
Join the Together We Ride (TWR) crew for the legendary Dunwich Dynamo—an epic 100+ mile overnight cycling adventure from London to the Suffolk coast—captured in immersive detail from pre-ride nerves to triumphant sunrise finish. https://togetherweridecic.co.uk/ Subscribe now for future cycling videos from TWR, event highlights, and cycling motivation. #DunwichDynamo #CyclingUK #NightRide #RoadCycling #TogetherWeRide
This Ride Broke Me... But I’d Do It Again | Dunwich Dynamo x TWR
Join our latest cycling adventure as we tackle the challenging 4 W’s route, conquering four iconic hills and sharing genuine moments of laughter, support, and camaraderie among cyclists of all ages and backgrounds. Perfect for new cyclists and anyone passionate about cycling, this video dives into the realities of group rides—from age differences and mixed abilities to the importance of consistency, community, and enjoying nature’s beauty together. Get inspired by our diverse group as we trade friendly banter, push through tough climbs, and celebrate every rider’s progress in the scenic countryside. If you’re looking for honest cycling experiences, motivation, and an inclusive community that loves to ride and have a good time, subscribe now for more adventures! #CyclingCommunity #NewCyclists #DiversityInCycling #GroupRides #CountrysideCycling
TWR Cycling Club
A Quick pit stop during our community ride to Windsor! We dropped by the Cinnamon Café for some food and a good laugh with the crew. Join us on our next visit and see what we get up to!
| TWR Cycling Club
Camera’s out, chaos in! 🎥🤣 If you need a good laugh (or just want to see us try to look cool on two wheels), take a peek at these classic TWR cycling moments. Smiles, slip-ups, and a whole lot of fun—guaranteed to brighten your day! #CyclingFails #TWRcyclingclub #JustForFun
Camera’s out,
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